About the job
Role: Social Media Intern
Role Overview:
In this role, you’ll work closely with our Social Media team to support and execute the social media marketing strategies that apply to our clients’ needs. This role will also be coordinating and communicating with our Content, Paid Media, Accounts, and Creative teams as needed. Candidates should be open to working across a wide range of industries with varying degrees of client objectives & expectations. The ideal candidate should be able to work in a fast-paced environment & produce quality work with tight deadlines. If you want to be part of one of the fastest-growing digital marketing agencies in the Charlotte Metro area, this internship is for you. Through this opportunity, you will be producing meaningful work that will impact each account you are assigned to. This internship is paid through a monthly stipend of $850–$1,250. College credit is available pending the University guidelines and approval.
About Pinckney:
Founded in 2011, Pinckney Marketing is a strategic marketing agency that builds full-funnel campaigns designed to generate traffic, convert leads, and drive revenue from marketing to sales. Headquartered in Charlotte, NC, our agency serves clients across the U.S. in various industries such as technology, healthcare, restaurants, manufacturing, and many other professional services.
Pinckney Harmon provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Employment at Pinckney Marketing is based solely on a person's merit and qualifications.
Our Marketing team is committed to making a difference by providing real value and measurable results. We strive to help companies grow and achieve their most ambitious sales and marketing goals through client-centered solutions.
Role Responsibilities:
- Coordinating tasks between departments and ensuring that deliverables are aligned and cohesive
- Organizing marketing efforts to ensure that deadlines are met
- Assisting in the development of social media strategies
- Comprehending and implementing social media tactics based on strategies from SMM and the client
- Schedule posts in third-party social media publishing platforms, and ensure best practices are employed
- Develop content calendars with written captions that are engaging and follow brand guidelines
- Monitor interactions with the clients’ followers and audience promptly
- Keep up to date with best practices in content writing, social media, and business/industry trends
- Understand the inbound marketing funnel and what roles social media and content play
- Support the social media team with daily optimizations & weekly reports
- Preliminary reporting
Qualifications:
- Pursuing a Bachelor’s Degree in Communications, Marketing, Business, or a related field
- Previous organic social media internship or relevant experience
- An exceptional eye for detail
- Ability to juggle multiple tasks at once with tight deadlines
- Experience using social media platforms for both B2B and B2C, including Facebook, Twitter, YouTube, Pinterest, Instagram, TikTok, etc.
- Creative thinker with the ability to work well and brainstorm new ideas autonomously, as well as with a team
- Previous experience with social scheduling and reporting software is a plus (HubSpot, Sprout Social, Hootsuite, Buffer, etc)
- Bonus: Influencer marketing experience – researching influencers for strategic campaigns, developing content with influencers, and reporting on performance
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